Subscriptions your customers actually stick with
A storefront widget, a self-serve customer portal, and a retention-first cancellation flow — Fairly gives merchants recurring revenue without the dark patterns that make customers dread cancelling.
discount
One app for the whole subscription lifecycle
From the first "subscribe & save" click to the moment a customer almost cancels, Fairly handles the storefront, the billing, and the relationship — not just the checkbox.
Storefront subscribe widget
Any interval, any discount, on any product — with multi-tier plans and fixed-term options like a "3-month plan" built in. Customers see the real discounted price and schedule before they buy, not after.
Cart upsell prompts
A one-time buyer sitting in the cart gets a gentle, on-brand nudge to switch to a discounted subscription instead — before checkout, not after.
Retention-first cancellation
Before a subscription ends, offer a pause, a discount, or a product swap — configurable, in whatever order fits your brand. See exactly why people leave when they don't take the offer.
Migrate without downtime
Bring subscribers over from Recharge, Appstle, Bold, or a plain CSV. Preview exactly what will be created before anything is committed — no missed or duplicate charges.
Match your brand, no theme editing
Corner style, colors, and purchase-option layout — change them from the app and watch the storefront widget update in a live preview, no Liquid required.
Analytics that explain the number
Active subscribers, MRR, churn rate, and 30-day LTV at a glance — plus a revenue trend chart, cohort retention heatmap, and a breakdown of why customers actually cancel. Not a vanity dashboard: the numbers a subscription business runs on.
SMS reminders, on Scale
Order-shipping reminders and failed-payment alerts by text, sent from your own connected number — for merchants whose subscribers respond faster to a text than an inbox.
Live in an afternoon, not a sprint
No developer required for the common case — add a selling plan, publish, done.
Install & connect
One click from the Shopify App Store. Fairly reads your existing products — nothing to rebuild.
Add selling plans
Pick products, set intervals and discounts. The storefront widget appears automatically.
Customers subscribe
They choose "subscribe & save" right on the product page and manage everything from their own portal.
You collect, we retain
Billing runs automatically with dunning retries on failed cards, and the cancellation flow works to keep who it can.
Where subscriptions actually make sense
Fairly works for any product, but it earns its keep fastest on things people genuinely run out of and repurchase on a rhythm.
Coffee & specialty food
Roast-to-order coffee, tea, spices, and snacks live and die by freshness — a subscription is how customers actually keep drinking your coffee instead of grabbing a bag at the grocery store.
Skincare & beauty
Serums and creams run out on a predictable schedule. Let customers lock in a routine and a discount, and use the cancellation flow's pause offer for the months they're travelling.
Supplements & wellness
Adherence is the whole business model — a missed refill is a lost customer. Automated billing and reminder emails keep the routine going without you chasing anyone down.
Pet food & treats
Food, litter, and chews are heavy, boring, and recurring — exactly what a "never think about it again" subscription is for. Product swap offers handle a pet outgrowing a size or flavor.
Beverages & drink mixes
Protein powders, electrolyte mixes, and specialty drinks reward habit-forming customers. Flexible intervals mean a light user and a daily user can both subscribe comfortably.
Candles, home & self-care
Consumable home goods with a loyal following convert well to "replace it before it runs out" plans — and a discount is often the only nudge a repeat buyer needed.
→ subscription continues
→ tells you why
→ reason logged to analytics
Earn retention. Never trap anyone.
Plenty of subscription tools make cancelling deliberately hard to find. Fairly does the opposite — the offer has to earn the "stay," and finishing a cancellation is always one click away.
- Pause, discount, or swap — turn on whichever offers fit your brand, in your own order.
- Real cancellation reasons — not a guess. Every decline is logged and shows up in Analytics.
- A portal customers use themselves — inside Shopify Customer Accounts, or a standalone passwordless page. Fewer support tickets either way.
Flat pricing. 0% revenue share. Always.
No fee grows with your sales. Pick a plan by subscriber count, not by how well the month went.
- Flexible selling plans
- Storefront subscribe widget
- Self-serve customer portal
- Cancellation flow with a pause offer
- Automated billing & dunning retries
- MRR, churn & retention analytics
- Everything in Free, plus:
- Editable email templates
- Full cancellation flow — pause, discount & swap
- CSV subscriber migration
- Up to 500 active subscribers
- Everything in Growth, plus:
- SMS order reminders
- SMS failed-payment alerts
- Unlimited active subscribers
Frequently asked questions
Does Fairly work with Shopify's native Customer Accounts?
Yes. Subscribers manage pause, skip, swap, payment method, and cancellation from inside Shopify's Customer Account UI Extension — or from a standalone, passwordless hosted portal you can link from anywhere, for stores not yet on the new accounts experience.
Is there really a 0% revenue share fee?
Correct — every Fairly plan is flat monthly pricing based on active subscriber count, with no percentage taken from your subscription revenue, ever.
Can I migrate from Recharge, Appstle, or Bold?
Yes, on the Growth and Scale plans. Upload a CSV export, map the columns to Fairly's fields, and preview exactly what will be created before anything is committed — no missed or duplicate charges during cutover.
What happens to customer data if I uninstall?
Fairly processes Shopify's mandatory compliance webhooks on uninstall or an explicit redact request, deleting or returning your shop's data as required. Your subscription contracts themselves live in Shopify, not in Fairly, so they aren't affected by uninstalling the app.
Does the cancellation flow actually let customers leave?
Always. Fairly can offer a pause, discount, or product swap before a cancellation completes, but finishing the cancellation is never blocked behind the offer — it's a real retention attempt, not a dark pattern.
Do I need to edit my theme code to install the widget?
No. The subscribe widget is added through the theme editor as an app block, and the cart upsell prompt is a Shopify checkout/cart extension — no manual Liquid editing required for the standard setup.
Which plan includes SMS notifications?
SMS order reminders and failed-payment alerts are available on the Scale plan, sent from your own connected phone number. Free and Growth include the same notifications by email instead.
Give your customers a reason to stay subscribed
Install Fairly free, add a selling plan to your first product, and see the storefront widget live in minutes.